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Have you ever seen social media posts of people brushing their teeth with black toothpaste? Have you ever wondered how black can actually whiten your teeth? Have these people gone mad? We at Terra & Co. don’t think so! Our signature Brilliant Black Toothpaste is a blend of these high quality natural ingredients: activated charcoal, extra virgin coconut oil, baking soda, peppermint oil, tea tree oil, xylitol, diatomaceous earth, xantham gum and purified water.