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When you think of women empowerment, what does first come to your mind? If I told you that women-owned businesses grew by 58% since 2007 and now women own 4 out of every 10 businesses in the U.S and generate 1.8 trillion in revenue.
How empowering is that? One of the biggest driving of growth are women of color, with 163% growth and employing 2.2 million people. According to the American Express report, $1.2 trillion more in revenues and 4 million new jobs could be added to the U.S. economy if minority-owned firm revenue matched those currently generated by all women-owned businesses.
When you shop, do you pay attention to where your products are made and who are you directly supporting? There is so many small women-owned businesses making a positive change for the environment and the economy. We all vote with every dollar we spend, so why not choose to support women?
Tennis legend Serena Williams has been quietly building her investment portfolio the past five years since launching her Serena Ventures fund in 2014. Focused on women- and minority-owned businesses, the fund primarily invests in early stage, mission-driven companies led by diverse, emerging women entrepreneurs of color. Since 2014, the firm has invested in more than 30 companies, including businesses that serve e-commerce, food and beverage, fashion, health and wellness, social good and more.
Whether you are building a new bussines or supporting one, keep in mind who you are supporting. We can all go miles further, together !