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One of the best and most interesting developments of recent times in cosmetic industry is the newfound respect of the brands towards our Planet: today more than ever, industries have an eye for natural ingredients, sustainability and the preservation of the Earth, fighting an active fight against pollution and waste. Terra & Co. is one of those brands: born and developed by two sisters in Los Angeles, this dental focused brand is an independent project that values beauty as much as it values natural and eco-friendly ingredients.
After all teeth, and a bright smile, are as much a key step of our beauty routine as a flawless skin or an on-point makeup: what’s the point in a perfect appearance when our smile is dull? With a marriage that links beauty and Nature, Terra & Co.’s black technology focuses on activated charcoal toothbrushes and toothpaste, with coconut, peppermint oil and other 100% cruelty-free and safe ingredients (and a packaging that’s fully biodegradable, of course).
We chose to tell you about this brand which is extremely relevant in its respect for the Earth and in its interest in women’s empowerment all over the world, through the voices of its creators: Amra and Azra Hajdarevic, sisters, girlbosses and businesswomen.