What is Green Beauty?

Don't Panic It's Organic sign

Though there is no universal definition, “green beauty” is best described as a movement towards making hygiene and grooming products with natural, ethically-sourced ingredients that are free of toxins and harsh chemicals. This trend includes a commitment to both personal wellness and the environment.

As increasing numbers of consumers are adopting cleaner, healthier lifestyles, it’s no surprise that the demand for natural, eco-friendly products has risen – especially in the realm of cosmetics and skincare. Around the world, people are embracing non-toxic, ethically sourced products that are better for their health and leave a much smaller footprint. Label buzzwords such as “organic and “sustainably sourced” are good indications that the brand is generally kinder on Mother Earth.

The concept of “green beauty” has transformed the health and wellness industry and influenced the way we shop for everything from facial cleanser and shampoo to toothpaste.

Simply put, sustainable luxury has taken the world by storm. These socially-conscious products are combining ingredients that are safe for people and the planet with the results that we know and love.

Green beauty products: organic, natural and eco-friendly

Green beauty products have a greater concern for sustainability, ethical manufacturing, transparency, and mindfulness for using the purest, most natural ingredients. These products tap into the proven therapeutic properties of botanicals, herbs, and minerals, which can soothe inflammation, moisturize dry skin, and brighten dull complexions or discolored teeth.

In general, organic beauty products tend to be of higher quality than a generic pharmacy brand. Effective, natural ingredients that are responsibly sourced may be more expensive, but they are also much safer. Do you really want a lip gloss that contains petroleum and formaldehyde? Or an eye serum with potential hormone disrupters? 

Studies suggest that parabens and phthalates may be linked to certain cancers, and Sodium lauryl sulfate (SLS) – a common ingredient in traditional toothpaste may cause allergies, dry mouth, and stomach issues.

Importance of quality ingredients

The next time you’re stocking up on beauty and personal care items, take a long, hard look at the product labels. Ingredients matter – both for your own health and that of the planet. Do you see a long list of chemicals, synthetic preservatives, and things you cannot pronounce, let alone understand? Is the product tested on animals and packaged in layers of plastic?

Other important indicators of “green beauty” products include:

  • Non-toxic
  • Zero-waste packaging
  • Cruelty-free
  • Vegan (entirely plant-based)
  • Environmentally conscious – made from renewable/recycled resources


Why buy natural beauty products?

Green beauty may be on-trend for 2020, but it looks like the movement is only gaining traction.  These days, you will find a range of enticing products for the eco-conscious: make-up, sustainable oral care, and skin potions that are free of artificial preservatives, sulfates, gluten, and animal products.

The best part is, you don’t have to sacrifice quality or performance when you incorporate green beauty into your routine. Whether you’re trying to get your glow on or brighten your teeth, there are so many benefits to choosing green products with a focus on sustainability and environmental stewardship. Botanical serums can work wonders on mature, sun-damaged skin, while charcoal toothpaste safely whitens your smile without peroxide, harsh surfactants, or SLS – ideal for sensitive teeth!

Making the switch to effective green beauty products is easier than ever with Terra & Co. Natural, non-toxic ingredients are not only better for the Earth but are also more effective than traditional options. Treat yourself to a dazzling, white smile while doing your part for future generations.

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