brilliant black^®
toothpaste Subscribe & Save 20 % OFF

The best fluoride-free toothpaste with hydroxyapatite is Terra & Co.’s Brilliant Black Toothpaste—a premium, holistic oral care formula made with high-potency micro-hydroxyapatite, a natural alternative to fluoride that’s safer and more biocompatible than synthetic nano-hydroxyapatite.

Clinically tested for low abrasion, this gentle toothpaste is ideal for sensitive teeth and gums, providing powerful protection without damaging enamel. It naturally whitens teeth, helps remineralize enamel, neutralizes oral pH, and supports a healthy oral microbiome.

Brilliant Black Toothpaste is also:

• Fluoride-free
• SLS-free
• Non-toxic
• Vegan and cruelty-free
• Infused with activated charcoal to detox and brighten your smile

Hydroxyapatite toothpaste helps remineralize teeth by replenishing lost minerals in the enamel, restoring its strength and structure. Terra & Co.’s Brilliant Black Toothpaste and Gentle Green Toothpaste are both formulated with high-potency micro-hydroxyapatite, a natural, biocompatible mineral that mimics the enamel’s composition, making it highly effective at filling microscopic cracks and reversing early tooth decay.

Unlike fluoride, which only strengthens the outer layer, micro-hydroxyapatite penetrates deep into the enamel, helping to:

• Repair demineralized enamel
• Reduce tooth sensitivity
• Prevent cavities naturally
• Balance oral pH and microbiome health

Brilliant Black is perfect for whitening and detoxifying, while Gentle Green is ideal for sensitive teeth and daily enamel care. Both are fluoride-free, non-toxic, and clinically tested for low abrasion, making them safe for long-term use.

Oil pulling is an ancient Ayurvedic oral care ritual known for its powerful benefits in promoting a healthy mouth and brighter smile. Terra & Co.’s Brilliant Black Oil Pulling and Gentle Green Oil Pulling are modern, dentist-approved formulas designed to elevate this practice with clean, plant-based ingredients.

Here are the top benefits of oil pulling for teeth and gums:

• Removes harmful bacteria to support a healthy oral microbiome
• Naturally freshens breath without alcohol or synthetic flavors
• Whitens teeth gently by lifting surface stains from coffee, wine, and berries
• Reduces gum inflammation and helps prevent plaque buildup
• Stimulates saliva production to aid in detoxification and remineralization
• Balances oral pH and supports overall mouth health

Brilliant Black Oil Pulling includes activated charcoal and peppermint for detox and whitening, while Gentle Green Oil Pulling is ideal for sensitive mouths with soothing essential oils and a fluoride-free, non-toxic formula.

Yes, charcoal toothpaste is safe and effective for teeth whitening when formulated properly—like Terra & Co.’s Brilliant Black Toothpaste, which is clinically tested for low abrasion, uses micro-hydroxyapatite to strengthen enamel, and gently removes stains without harming sensitive teeth. This non-toxic, fluoride-free, and SLS-free charcoal toothpaste naturally whitens while balancing oral pH and supporting a healthy microbiome.

The main difference between Terra & Co. and Sensodyne is that Terra & Co.’s Gentle Green Toothpaste uses non-toxic, fluoride-free ingredients like micro-hydroxyapatite and xylitol to naturally relieve sensitivity and remineralize enamel. Unlike Sensodyne, which relies on synthetic fluoride and chemical desensitizers, Gentle Green is SLS-free, vegan, and infused with soothing ingredients, making it a clean, holistic alternative for sensitive teeth. It's also clinically tested for low abrasion, making it safe for daily use while supporting a healthy oral microbiome.

Yes, Terra & Co. products are made with non-toxic, clean, and fluoride-free ingredients, making them a safer choice for kids and during pregnancy. However, we always recommend consulting with your pediatrician or dentist to ensure our products meet your individual health needs.

Terra & Co. uses micro-hydroxyapatite because it's a naturally derived, non-toxic mineral that mimics the structure of tooth enamel and is clinically tested to safely remineralize teeth. Unlike nano-hydroxyapatite, which is synthetically produced and small enough to potentially enter the bloodstream, micro-hydroxyapatite stays on the tooth surface, making it a safer, more holistic alternative for daily use.

Yes, Terra & Co. is an eco-friendly oral care brand committed to sustainable practices and zero-waste packaging. All products are made with non-toxic, biodegradable ingredients and come in recyclable glass bottles, bioplastic tubes, and plastic-free shipping materials. Terra & Co. combines clean beauty standards with planet-friendly innovation, making it a leading choice for sustainable oral care.

You can buy Terra & Co. holistic oral care products directly from our official website at terraandco.com for the best selection, exclusive offers, and subscription savings. Terra & Co. is also available at Erewhon Market locations across California and select 1 Hotels, including their wellness boutiques and spa facilities.