Based in Los Angeles, Terra & Co. is a woman-owned business, conceptualized by sisters Amra and Azra Hajdarevic, who immigrated to the United States post-Bosnian war. The sisters have accumulated more than two decades of combined experience in the beauty and cosmetics industry. Passionate about healthy and sustainable living practices, Amra and Azra for years searched for a natural and effective whitening toothpaste to no avail, and thus the duo decided to create Terra & Co., developing a product to serve their own needs.
In a quest for an ethical and all-natural solution to oral care and teeth whitening, Terra & Co. has launched their signature product, “Brilliant Black Toothpaste.” The color comes from a key ingredient, activated charcoal. Brilliant Black Toothpaste is proudly made in the USA, and contains no fluoride, no SLS, no peroxides, no triclosan, and is also 100% vegan, gluten-free, and cruelty-free.
Many oral care products on the market today contain toxic chemicals which are absorbed quickly through the gums, and are even at times, tested on animals before being available on the market. Terra and Co.’s mission is not only to create an ethical product from conception to consumption, but also to add elegance to bathrooms and fun to oral hygiene routines.