Immerse yourself in thoughtfully crafted blends of Ayurvedic botanicals and modern dental science—delivering high-performance oral care that strengthens enamel, brightens your smile, and supports a healthy oral microbiome, without fluoride or harsh chemicals.
Clean oral care essentials
trusted by thousands
(and counting)…
Powered by hydroxyapatite — the same mineral your enamel is made of. Whiten teeth up to 2 shades in 2 weeks.
Safe, gentle, and backed by science.
*the microscopic structure of tooth enamel
Fluoride
Sodium Lauryl Sulfate (sls)
Triclosan
Sulfates
Parabens
Alcohol
Animal Products
Stevia
Peroxide
Synthetic Colors
Artificial Flavors And Fragrance
Teflon
Petroleum-based Wax
Polyester Filament
Endocrine Disruptors
No alcohol. No harsh chemicals. Just pure Ayurvedic oils that cleanse, nourish, and support gum health from the root.
How Terra & Co. compares |
Terra & Co. |
Them |
|---|---|---|
Whitening Results |
Clinically tested to whiten teeth 2 shades in just 2 weeks* |
No clinical whitening claims |
Hydroxyapatite Type |
Micro high-potency hydroxyapatite — sourced from organic mineral rock, with a natural particle size that stays on the enamel where it belongs |
Them: Nano-hydroxyapatite — synthetic particles so small they may penetrate gum tissue and enter the bloodstream (banned in the EU) |
Abrasiveness |
Clinically tested for low abrasion — safe for daily use and gentle on enamel |
No published clinical data on abrasion |
Detoxifying Power |
Powered by activated charcoal to bind with plaque |
Lacks effective detox ingredients |
Artificial Colors & Flavors |
100% free from artificial colors, flavors, fluoride, SLS, triclosan, gluten, and parabens |
May contain “natural flavors” |
