Kara B.
I am always on the look out for a toothpaste that does not have a lot of chemicals and is not abrasive on my teeth. This brilliant black toothpaste is just that. I love that it can be used on my gums and my teeth. I also love that it comes in a mint flavor and the tube it comes in is simple and modern,
Roksolana T.
Today I’m using the Brilliant Black toothpaste by Terra & Co.
It contains hydroxyapatite and charcoal to help whiten teeth naturally.
I love that it’s vegan, non-toxic, and low-abrasive — super gentle on enamel.
The mint flavor feels really fresh and clean.
I’ve been using it for a few days, and my teeth already look brighter!
Plus, it’s TSA approved, so I can take it when I travel.
Definitely a great eco-friendly alternative to regular toothpaste!
Skie S.
This feels like luxury oral care. The Brilliant Black Toothpaste has an elegant design and delivers real results, my teeth look visibly brighter and feel smooth, and STRONG. I love that it’s vegan, sustainable, and beautifully formulated!
Neal
First experience with hypo toothpaste was with happy tooth brand, tastes grossly sweet and rapidly dissolves in mouth. Terraco black toothpaste is only hypo toothpaste that does not have gross sweetners in it so mouth does not water excessively causing loss of product. Its very dense, a little bit goes a long way. Flavor is ok, could do without all the mint, maybe try a different flavor that does not require sweetners to taste good, maybe something savory.
Ellen D.
I absolutely love this toothpaste! It whitens my teeth gently without causing any sensitivity, and my mouth feels incredibly clean and fresh after every use. The mint flavor is light but refreshing, and I appreciate that it’s made with hydroxyapatite instead of fluoride. It’s vegan, cruelty-free, and low-abrasive — everything I look for in a clean product. My teeth feel smooth and polished. Definitely I’ll be repurchasing.
Larry C.
Love the taste and easy to brush my teeth and keep it clean with the toothpaste
Larry C.
Great taste. Easy to brush with product. Keeps my mouth feeling clean and fresh.
Anna B.
This was my first time using this toothpaste. My first impression is it works great, but it does leave a weird aftertaste in my mouth for a few minutes. Would rather it have a little bit more peppermint oil in it maybe, but as far as I can tell, it definitely helps brighten and clean my teeth better than most clean toothpastes!
yan z.
It's not effective, doesn't work well, and I don't like the smell. It's overpriced.
Lisa
Fantastic product! Since using Brilliant Black Charcoal Toothpaste my teeth are so much brighter!
Ramon B.
My teeth are better now, whiter like never before.
Christina L.
This toothpaste is amazing!!! I immediately started seeing results with regards to the plaque I had issues with and with the color of my teeth!! They got brighter! I am just thrilled!! This will be the only toothpaste my family will be using from here on out!!! Keep making exceptional products like this please!!
Steve M.
I absolutely love the toothpaste. I shared it with my girlfriend. She loved it. Also, we will be buying more for sure highly recommend
Megan
Would reccomend
Love the product but the plastic top does not click shut. Manufacture problem.
Bella A.
Loving my toothpaste. I can already see and feel the difference in my teeth.
Liz A.
Absolutely love it! its a great product. so good for your teeth! so happy this was made
Vergie P.
Been using this since it was on QVC. Nothing compares to it.
Syeda M.
Fantastic formula
Clean ingredients and does the job. My kids love this toothpaste.
michelle g.
Not received it
Andrea
Disappointed
Ordered through the Today show and I only received a toothbrush, not the bundle. Nobody wants to rectify this issue, so I can not give this the review I'd like to when the product never arrived.
sentwaki n.
It's great
Chloe M.
So far so good, I find both taste and texture to be pleasant. My one dislike about this product is the presence of citric acid. I would love to know why that is an ingredient.
Christina S.
Love the new take on the original Doesn’t leave me with a toothpaste aftertaste.
Susan K.
Best toothpaste on the market, my teeth look so white and feels so clean
RENATA H.
Keep coming back for more of this paste! Love it!
Melissia
Works great
Great toothpaste! Thanks so much.
Ramon
It whitens a little bit. It should have more whitening component.
Ramon
It whitens a little bit. It should have more whitening component.
Kateryna
Loved it
I am only using organic toothpastes and have been looking for the one that works good, tases good and looks good. I’ve tried it at the hotel and fell in love. Honestly it has changed my routine. Now I enjoy the process. Love the taste
Melissia
Kids love it
Simple and effective. Kids love it.
David
Noticeable change
Usually I am very picky about tooth paste. Until now, I wasn't having any luck finding a product that works with what I'm looking for such as Fluoride free, cavity prevention and whitening. But with this product, I Instantly noticed how clean and whiter my teeth looked without being abrasive. Best of all my teeth felt so much cleaner. Finally a natural toothpaste thats effective.
Erin
Polished and Pop of White
Wow! This toothpaste really nails it - you can really tell the difference in terms of abrasion - in a good way. Leaves your teeth feeling polished and smooth (versus a normal brushed feeling) -- teeth and mouth feel clean and I definitely see a little bit whiteness! Sold!
Olivia
Super!
Leaves teeth bright, clean, and strong!
Sheri
my favorite toothpaste
My teeth were stained during my childhood when my parents give me iron supplement syrup. I tried many things over the years and nothing really helped to whiten them. I started using this toothpaste and Terra oil pulling for my gums. I've noticed a slight teeth whitening maybe 1-2 shades. I know it's not much BUT previously nothing worked for me. Not even whitening strips or dental whitening products. I highly recommend it
Amy
Super clean
I've been using this toothpaste for a little bit over a month now. My mouth feels clean, my teeth feel polished and white. It foams very nicely with the fact that contains very clean ingredients. My favorite is taste. It tastes like Altoid mints. I will definitely buy it again.
Jessica P.
Bad aftertaste
I'm sorry to provide negative feedback, but as much as I wanted to like this toothpaste, I don't recommend it because a terrible, sour/bitter aftertaste remains after using it. At first, I liked the product because it has a gentle, natural peppermint flavor. But after using it a few times, I had a sickening taste in the back of my throat and had to re-brush with a more standard toothpaste.
Gabby
Whitening
I'm very impressed with teeth whitening and ZERO sensitivity. Will buy again
Andrea
Refreshing
I really love the toothpaste! It leaves myouth feeling clean! I do however wish the formula was glycerin free.
Ester
Fresh
Love how foaming without soap this new formula is. Feels very fresh and clean long time after brushing.
MArk
Great
Huge fan of charcoal toothpaste, it's been more than 3 weeks and I see whitening effect.
Scott
WOW!
I love this new formula - even more so that it contains Hydroxyapatite! Leaves my mouth feeling clean and minty fresh. Nice work Terra & Co. I'm a fan!
Joan
Sensitivity Gone!
I tried this new paste for the first time and was very impressed. My teeth are no longer sensitive to hot and cold. It foams nice and tastes great! Would def. recommend and purchase again.
Sean
My teeth look so white!
I got this toothpaste just a few days ago. I've already noticed my teeth are so much whiter. I like that it contains hydroxyapatite
