What is oil pulling, and how do I use it?

Oil pulling is an Ayurvedic practice that involves swishing oil in the mouth to remove toxins. Use 1 teaspoon of our oil pulling oils once daily in the morning after brushing your teeth. Swish for 2–10 minutes and spit into the trash (not the sink).

Are Terra & Co. products safe during pregnancy or nursing?

Yes. Our products are safe during pregnancy and nursing. They are free from fluoride, artificial dyes, parabens, SLS, and other harmful additives. However, consult with your doctor if you have any concerns.

How long do Terra & Co. products last?

Our products have a shelf life of 18–24 months. Store them in a cool, dry place with lids tightly closed to maintain freshness and potency.

Are Terra & Co. products safe for kids?

Yes. Our fluoride-free, non-toxic formulas are safe for children when used under adult supervision. They’re gentle, effective, and great for building early oral care habits.

Do you offer subscriptions?

Yes. Our Subscribe & Save program offers 20% off, flexible delivery schedules, and early access to new product launches—so you never run out of your oral care essentials.

FAQ | Terra & Co. | Fluoride-Free Toothpaste & Oil Pulling

Q: What makes Terra & Co. different from other oral care brands?

Terra & Co. combines ancient Ayurvedic practices with modern science. Our holistic oral care products support the oral microbiome, detoxify the mouth, and strengthen enamel using vegan micro-hydroxyapatite. We are also committed to sustainability, using biodegradable and recyclable materials.

Q: What is hydroxyapatite and why is it better than fluoride?

Hydroxyapatite is a naturally occurring mineral that makes up 97% of your tooth enamel. It helps remineralize and protect teeth without the risks of fluoride, making it a safer alternative for those seeking non-toxic oral care.

Q: Is there vegan hydroxyapatite?

Yes. Terra & Co. uses 100% vegan hydroxyapatite imported from France, derived from quarries. Unlike competitors who use animal-based sources such as eggshells or milk, ours is cruelty-free and mineral-based.

Q: What’s the difference between nano and micro-hydroxyapatite?

Micro-hydroxyapatite is used in our toothpaste for gentle, daily enamel support, while nano-hydroxyapatite is used in our oil pulling oils for deeper absorption and enhanced bioavailability. Both are safe fluoride alternatives.

Q: Is your toothpaste fluoride-free?

Yes. All Terra & Co. toothpastes are fluoride-free, using micro-hydroxyapatite to support remineralization and protect enamel. They are also free of SLS, triclosan, and parabens.

Q: Is Terra & Co. safe for sensitive teeth and gums?

Yes. Our toothpastes are clinically tested for low abrasion and are ideal for people with tooth sensitivity or gum inflammation. They provide gentle, effective care without irritation.

Q: Why do you use activated charcoal?

We use enamel-safe activated charcoal derived from coconut shells to bind to plaque, bacteria, and stains. It helps whiten teeth naturally and balance the oral pH without damaging enamel.

Q: Does the hemp oil have THC in the Gentle Green Oil Pulling?

Yes, but in trace amounts. Our hemp seed oil contains less than 3 parts per million (0.0003%) of THC—far below legal limits. It will not produce any psychoactive effects.

Q: Is oil pulling the same as mouthwash?

No. Oil pulling uses nutrient-rich oils to detox the mouth, support gum health, and maintain a balanced oral microbiome. It’s an alcohol-free, holistic alternative to conventional mouthwash.

Everything you need to know about our holistic oral care products, ingredients, and rituals.

What makes Terra & Co. different from other oral care brands?

Terra & Co.® blends holistic oral care with functional dentistry, inspired by ancient Ayurvedic rituals and modern science. Our products support the oral microbiome, detox your mouth naturally, and strengthen enamel using micro-hydroxyapatite—a clean, non-toxic alternative to fluoride. We are also deeply committed to sustainability, using biodegradable tools and recyclable packaging.

What is hydroxyapatite, and why is it better than fluoride?

Hydroxyapatite is the natural mineral that makes up your tooth enamel. It helps:

Remineralize and strengthen teeth
Reduce sensitivity
Naturally whiten without harsh chemicals

We use micro-hydroxyapatite in our toothpaste as a fluoride-free option that’s safe and effective, even for kids and pregnant women.

Is there vegan hydroxyapatite?

Yes! While many brands use animal-derived hydroxyapatite made from egg shells, crab shells, or dairy, Terra & Co. uses 100% vegan hydroxyapatite imported from France. It’s mined from quarries and blended with natural minerals to create a high-quality, cruelty-free option that aligns with your clean lifestyle.

What’s the difference between nano and micro-hydroxyapatite?

Micro-hydroxyapatite: Used in our toothpaste. Ideal for daily enamel repair, gentle on sensitive teeth.
Nano-hydroxyapatite: Found in our oil-pulling oils. Smaller particles offer deeper absorption and bioavailability.

Both support a strong, healthy smile, without the risks associated with fluoride.

Is your toothpaste fluoride-free?

Yes! Our toothpaste formulas are 100% fluoride-free, using hydroxyapatite instead to:

Strengthen enamel
Prevent cavities
Brighten teeth safely
Avoid toxic additives like triclosan, SLS, or parabens

Is Terra & Co. safe for sensitive teeth and gums?

Yes. Both Brilliant Black® Toothpaste and Gentle Green Toothpaste are:

Clinically tested for low abrasion
Non-irritating for sensitive gums
Formulated to reduce discomfort from hot or cold foods

Why do you use activated charcoal?

Our activated charcoal is sustainably made from coconut shells, a byproduct of the food industry. Its negative ionic charge binds to:

Plaque
Bacteria
Toxins
Surface stains

This helps balance oral pH and whiten teeth safely. Our Brilliant Black® Toothpaste is clinically tested and enamel-safe for twice-daily use—even for sensitive smiles.

What is oil pulling, and how do I use your oil-pulling oils?

Oil pulling is an Ayurvedic oral detox ritual. Terra & Co.’s Gentle Green and Brilliant Black® Oil Pulling Oils are:

Alcohol-free, water-free, and fluoride-free
Made with organic cold-pressed oils, nano-hydroxyapatite, and essential oils
Designed to support a healthy oral microbiome, freshen breath, and reduce plaque

How to use:
Swish 1 teaspoon daily in the morning, after brushing, for 2–5 minutes. Spit into the trash, not the sink.

Does the hemp oil have THC in the Gentle Green Oil Pulling?

No worries! Our unrefined hemp seed oil contains only trace amounts of THC, less than 3 PPM (0.0003%). This is far below the legal limit and will not cause psychoactive effects.

Is oil pulling the same as mouthwash?

Not exactly. Our oil pulling oils are:

Oil-based (no water or alcohol)
Designed to detox, remineralize, and support microbiome balance
A modern alternative to conventional mouthwash rooted in Ayurvedic wisdom

Why should I use a tongue scraper?

Daily tongue scraping:

Removes bacteria and toxins
Supports digestion and gut health
Improves breath
Complements oil pulling and brushing in your oral care ritual

Are your products safe during pregnancy or nursing?

Yes. Our products are:

Free from fluoride, SLS, parabens, triclosan, and artificial flavors
Safe for use during pregnancy and breastfeeding (with healthcare approval)
Ideal for those avoiding harsh chemicals

Where are your products made?

Toothpaste & Oil Pulling Oils: Made in the USA
Toothbrush, Dental Floss, Tongue Scraper: Made in China using sustainable, high-quality materials

All products are manufactured with strict quality control and ethical sourcing.

How long do your products last?

Shelf life: 18–24 months
Store in a cool, dry place with caps tightly closed

Are Terra & Co. products safe for children?

Yes! With adult supervision, children can use:

Gentle Green Toothpaste
Oil Pulling Oils

Both are free from harmful chemicals and ideal for developing healthy habits early.

How often should I oil pull?

We recommend oil pulling:

Once daily, in the morning, after brushing your teeth
Swish for 2–5 minutes (no need to go longer)

Do you offer a Subscribe & Save program?

Yes! Get:

20% off
Flexible delivery options
Early access to new product drops
Never run out of your daily oral ritual essentials

Which oil pulling oil should I choose?

Brilliant Black® Oil Pulling: coconut and MCT oil with activated charcoal, peppermint and vitamin E for a brighter-looking smile and fresh breath.
Gentle Green® Oil Pulling: nano-hydroxyapatite with neem and hemp seed oil for daily enamel care and sensitive gums.
Oil Pulling Set: both oils together, so you can alternate.

Add a stainless steel tongue scraper to complete the morning routine.

Do you brush before or after oil pulling?

We recommend brushing first, then oil pulling. See Brush Before or After Oil Pulling? For more on frequency, read How Often Should You Oil Pull?

How long does one bottle of oil pulling oil last?

A 6.75 oz bottle used at about one teaspoon a day lasts roughly 5–6 weeks.

Which toothpaste is best for sensitive teeth?

Gentle Green Toothpaste is made for sensitive teeth and gums. Brilliant Black® is the pick if surface stains are your main concern. Read why hydroxyapatite helps with sensitivity, or save with the Gentle Green Sensitive Teeth Bundle.

Does hydroxyapatite really rebuild enamel?

Hydroxyapatite is the mineral your enamel is made of. We break down the research in Does Hydroxyapatite Really Rebuild Enamel? and compare particle sizes in Is Micro or Nano Hydroxyapatite Safer?

Does charcoal or hydroxyapatite whiten teeth?

Charcoal helps lift surface stains from coffee, wine and berries. Read Does Charcoal Floss or a Toothbrush Whiten Teeth? and Does Hydroxyapatite Whiten Teeth? Shop the full whitening collection.

What is your charcoal floss made of, and is it PFAS-free?

Our Brilliant Black® charcoal dental floss is bamboo fiber infused with activated charcoal, coated in candelilla wax and coconut oil, with a mint finish. It is plastic-free, PFAS-free and vegan. Many conventional flosses use PTFE coatings; ours doesn't. It's gentle on gums, and the charcoal helps lift surface stains between teeth where a brush can't reach. Each box holds 32 yards; a 3-pack lasts one person roughly six months.

Can you recycle dental floss?

Used floss can't go in recycling, but our packaging is designed to cut plastic. Read Can You Recycle Dental Floss?

Do you make toothpaste for dogs?

Yes. The Zeeyo Gut-Safe Dog Toothpaste Box is a fluoride-free, hydroxyapatite canine toothpaste made with human-grade ingredients. It supports healthy gums and helps reduce plaque, tartar and bad breath for dogs of all sizes.

Have more questions?
Email us at hello@terraandco.com or DM us on Instagram — we’re here to help support your clean, confident smile.