FAQ | Terra & Co. | Fluoride-Free Toothpaste & Oil Pulling
Everything you need to know about our holistic oral care products, ingredients, and rituals.
What makes Terra & Co. different from other oral care brands?
Terra & Co.® blends holistic oral care with functional dentistry, inspired by ancient Ayurvedic rituals and modern science. Our products support the oral microbiome, detox your mouth naturally, and strengthen enamel using micro-hydroxyapatite—a clean, non-toxic alternative to fluoride. We are also deeply committed to sustainability, using biodegradable tools and recyclable packaging.
What is hydroxyapatite, and why is it better than fluoride?
Hydroxyapatite is the natural mineral that makes up your tooth enamel. It helps:
- Remineralize and strengthen teeth
- Reduce sensitivity
- Naturally whiten without harsh chemicals
We use micro-hydroxyapatite in our toothpaste as a fluoride-free option that’s safe and effective, even for kids and pregnant women.
Is there vegan hydroxyapatite?
Yes! While many brands use animal-derived hydroxyapatite made from egg shells, crab shells, or dairy, Terra & Co. uses 100% vegan hydroxyapatite imported from France. It’s mined from quarries and blended with natural minerals to create a high-quality, cruelty-free option that aligns with your clean lifestyle.
What’s the difference between nano and micro-hydroxyapatite?
- Micro-hydroxyapatite: Used in our toothpaste. Ideal for daily enamel repair, gentle on sensitive teeth.
- Nano-hydroxyapatite: Found in our oil-pulling oils. Smaller particles offer deeper absorption and bioavailability.
Both support a strong, healthy smile, without the risks associated with fluoride.
Is your toothpaste fluoride-free?
Yes! Our toothpaste formulas are 100% fluoride-free, using hydroxyapatite instead to:
- Strengthen enamel
- Prevent cavities
- Brighten teeth safely
- Avoid toxic additives like triclosan, SLS, or parabens
Is Terra & Co. safe for sensitive teeth and gums?
Yes. Both Brilliant Black® Toothpaste and Gentle Green Toothpaste are:
- Clinically tested for low abrasion
- Non-irritating for sensitive gums
- Formulated to reduce discomfort from hot or cold foods
Why do you use activated charcoal?
Our activated charcoal is sustainably made from coconut shells, a byproduct of the food industry. Its negative ionic charge binds to:
- Plaque
- Bacteria
- Toxins
- Surface stains
This helps balance oral pH and whiten teeth safely. Our Brilliant Black® Toothpaste is clinically tested and enamel-safe for twice-daily use—even for sensitive smiles.
What is oil pulling, and how do I use your oil-pulling oils?
Oil pulling is an Ayurvedic oral detox ritual. Terra & Co.’s Gentle Green and Brilliant Black® Oil Pulling Oils are:
- Alcohol-free, water-free, and fluoride-free
- Made with organic cold-pressed oils, nano-hydroxyapatite, and essential oils
- Designed to support a healthy oral microbiome, freshen breath, and reduce plaque
How to use:
Swish 1 teaspoon daily in the morning, after brushing, for 2–10 minutes. Spit into the trash, not the sink.
Does the hemp oil have THC in the Gentle Green Oil Pulling?
No worries! Our unrefined hemp seed oil contains only trace amounts of THC, less than 3 PPM (0.0003%). This is far below the legal limit and will not cause psychoactive effects.
Is oil pulling the same as mouthwash?
Not exactly. Our oil pulling oils are:
- Oil-based (no water or alcohol)
- Designed to detox, remineralize, and support microbiome balance
- A modern alternative to conventional mouthwash rooted in Ayurvedic wisdom
Why should I use a tongue scraper?
Daily tongue scraping:
- Removes bacteria and toxins
- Supports digestion and gut health
- Improves breath
- Complements oil pulling and brushing in your oral care ritual
Are your products safe during pregnancy or nursing?
Yes. Our products are:
- Free from fluoride, SLS, parabens, triclosan, and artificial flavors
- Safe for use during pregnancy and breastfeeding (with healthcare approval)
- Ideal for those avoiding harsh chemicals
Where are your products made?
-
Toothpaste & Oil Pulling Oils: Made in the USA
-
Toothbrush, Dental Floss, Tongue Scraper: Made in China using sustainable, high-quality materials
All products are manufactured with strict quality control and ethical sourcing.
How long do your products last?
- Shelf life: 18–24 months
- Store in a cool, dry place with caps tightly closed
Are Terra & Co. products safe for children?
Yes! With adult supervision, children can use:
- Gentle Green Toothpaste
- Oil Pulling Oils
Both are free from harmful chemicals and ideal for developing healthy habits early.
How often should I oil pull?
We recommend oil pulling:
- Once daily, in the morning, after brushing your teeth
- Swish for 2–10 minutes for optimal detox and gum health
Do you offer a Subscribe & Save program?
Yes! Get:
- 20% off
- Flexible delivery options
- Early access to new product drops
- Never run out of your daily oral ritual essentials
Have more questions?
Email us at hello@terraandco.com or DM us on Instagram — we’re here to help support your clean, confident smile.