Man using Terra & Co. dental Floss

Welcome to Terra & Co.: Pioneers in Holistic Oral Care

Your oral microbiome is the community of microorganisms living on your teeth, gums, tongue, and other surfaces in your mouth. Terra & Co.® brings together oil pulling blends and hydroxyapatite toothpaste for a daily routine focused on fresh breath, enamel care, and a cleaner mouth.

When balanced, the diverse bacteria works together as a natural defense system to support holistic health.

BALANCING BACTERIA
IS THE FUTURE OF ORAL HEALTH

A healthier smile starts with thoughtful daily care. Terra & Co.® combines Ayurvedic wisdom with modern dental science to create holistic oral care for your everyday routine.

White hydroxyapatite mineral powder

Hydroxyapatite

A biocompatible and non-toxic mineral to aid in sensitivity, tooth remineralization, and cavity protection with prevention.

Xylitol powder

Xylitol

(From Birch Tree)

A natural sweetener that works to starve cavity-causing bacteria that promotes the demineralization and destruction of your enamel.

Golden coconut oil bubbles

Coconut Oil

(Organic & Extra-Virgin)

Coconut oil is nature’s anti-inflammatory aid to deeply hydrate, nourish and balance healthy pH. It’s also rich in lauric acid, a substance known to be highly effective against cavity-causing bacteria while promoting teeth whitening.

Pieces of activated charcoal

Charcoal

(Low-Abrasive & Activated)

Charcoal is a key detoxifying ingredient to lift stains naturally from coffee, wine, and berries. Backed by third-party clinical testing for low-abrasion and safe to use twice a day, every day.

Golden drops of neem oil

Neem Oil

Traditionally known as the 'holy plant,' neem oil is extracted from the neem plant and seeds. Its antibacterial properties prevent bacteria from adhering to enamel and turning into plaque. In Sanskrit, the word for neem is ‘arista,’ which translates to “perfect, complete, and imperishable” and has been used for thousands of years in Ayurvedic practices.

Bowl of prebiotic grains

Prebiotic

Work to support a thriving population of ‘good’ bacteria in your mouth. Just like kombucha and kimchi help support your gut health, this plant-based prebiotic promotes a natural defense to your oral microbiome.

ORAL CARE THAT TAKES
SUFFERING OUT OF SCIENCE

Terra & Co. uses the latest and most sophisticated methods to obtain testing on humans only not just for more accurate results, but also peace of mind.

Our products are proudly PETA Certified.

Animal Test-Free and Vegan certified by PETA

A 'CLEAN DECK'

We believe oral care should do more than clean - it should calm, repair and balance. Terra & Co.’s fully transparent ingredients are thoughtfully curated alongside a team of the best chemists, holistic dentists, and Ayurveda specialists to formulate our proprietary blends for all types of smiles.

This means you will never see the following ingredients in our formulas:

  • FLUORIDE
  • SODIUM LAURYL SULFATE(SLS)
  • TRICLOSAN
  • SULFATES
  • PARABENS
  • ALCOHOL
  • ANIMAL PRODUCTS
  • STEVIA
  • PEROXIDE
  • SYNTHETIC COLORS
  • ARTIFICIAL FLAVORS AND FRAGRANCE
  • TEFLON
  • PETROLEUM-BASED WAX
  • POLYESTER FILAMENT
  • ENDOCRINE DISRUPTORS

SUSTAINABILITY

We’re committed to respecting oral microbiomes of all kinds and preserving the environment we live in with our sustainable living innovations. Sustainability is a huge part of our mission and we’re constantly working to be more eco-conscious - after all Mother Earth deserves it!

Our shelfie-worthy bottles, tubes, toothbrushes and tongue scrapers are all 100% recyclable and can be recycled curbside or at your local recycling center.

Our Sustainability Is The New Black toiletry bag is consciously made out of recycled water bottles and printed with cleaner renewable alternative soy ink.

Paper used in our minimal exterior packaging is made from FSC-certified recycled paper printed with eco-friendly soy ink.

Smiling woman opening a Terra & Co. box
Smiling woman opening a Terra & Co. box

WHY SHOULD YOU INVEST IN OUR ORAL CARE?

We let dentists focus on disease while Terra & Co.’s passion is to bring you gentle oral care products to protect against early tooth decay, reduce inflammation, and balance your oral microbiome to promote the natural body defense system.

We pride ourselves on responsibly sourced high-quality, plant-based, and cruelty-free oral care ingredients

Safe

All of our formulas are safe to use twice a day, every day and will never strip or damage enamel

Shield with a check mark icon
Effective

Clinically tested on humans, never animals for low-abrasion with effective teeth whitening results within the first two weeks

Meet Amra Hajdarevic

Founder, Terra & Co.

Amra’s personal search for a more thoughtful approach to oral wellness inspired Terra & Co. Beginning with her own experience with oil pulling, she built a brand rooted in Ayurvedic wisdom and modern dental science. As a mother and founder, her vision is simple: to elevate everyday oral care into an intentional ritual through thoughtfully formulated products that people look forward to using.

Certified WBENC Women's Business Enterprise logo
The Terra & Co. team packing customer orders together