🔮 Limited Edition Cinnamon Gum & Tooth Oil

Stir the magic, swish the fire—let cinnamon, rose, and clove cast their spell for stronger gums and enchanted breath.

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Clean oral care essentials
trusted by thousands
(and counting)…

Clinically Proven, Fluoride-free Whitening

Powered by hydroxyapatite — the same mineral your enamel is made of. Whiten teeth up to 2 shades in 2 weeks.
Safe, gentle, and backed by science.

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*the microscopic structure of tooth enamel

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No alcohol. No harsh chemicals. Just pure Ayurvedic oils that
cleanse, nourish, and support gum health from the root.

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How Terra & Co. compares		Them
Whitening Results	Clinically tested to whiten teeth 2 shades in just 2 weeks*	No clinical whitening claims
Hydroxyapatite Type	Micro high-potency hydroxyapatite — sourced from organic mineral rock, with a natural particle size that stays on the enamel where it belongs	Them: Nano-hydroxyapatite — synthetic particles so small they may penetrate gum tissue and enter the bloodstream (banned in the EU)
Abrasiveness	Clinically tested for low abrasion — safe for daily use and gentle on enamel	No published clinical data on abrasion
Detoxifying Power	Powered by activated charcoal to bind with plaque	Lacks effective detox ingredients
Artificial Colors & Flavors	100% free from artificial colors, flavors, fluoride, SLS, triclosan, gluten, and parabens	May contain “natural flavors”