Meet the Creator of Activated Charcoal Toothpaste
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Terra & Co. Wins Big at BeautyX Capital Summit’s Deal Appeal

Terra & Co. Wins Big at BeautyX Capital Summit’s Deal Appeal

Terra & Co. is pleased to announce that our brand was selected as the most desirable investment target by two out of three judges in the live pitch competition Deal Appeal, the crowning event of the BeautyX Capital Summit in New York last month. BeautyX represented an amazing opportunity to...

Future is Female Owned Business

Future is Female Owned Business

When you think of women empowerment, what does first come to your mind? If I told you that women-owned businesses grew by 58% since 2007 and now women own 4 out of every 10 businesses in the U.S and generate 1.8 trillion in revenue.
What is Self-Care?

What is Self-Care?

When you hear the words self-care, what do you think? Do you think… I take care of myself or I don’t have the time for this self-indulgence? If those are the thoughts that come to your mind…you, my dear, are in need of true “self-care.”  I’m here to tell you, self-care is anything but selfish and is so easily overlooked.

An Interview with Terra & Co.'s Co-Founder & Creative Director Azra by Italian Reve

An Interview with Terra & Co.'s Co-Founder & Creative Director Azra by Italian Reve

One of the best and most interesting developments of recent times in cosmetic industry is the newfound respect of the brands towards our Planet: today more than ever, industries have an eye for natural ingredients, sustainability and the preservation of the Earth, fighting an active fight against pollution and waste. Terra & Co. is one of those brands: born and developed by two sisters in Los Angeles, this dental focused brand is an independent project that values beauty as much as it values natural and eco-friendly ingredients.

After all teeth, and a bright smile, are as much a key step of our beauty routine as a flawless skin or an on-point makeup: what’s the point in a perfect appearance when our smile is dull? With a marriage that links beauty and Nature, Terra & Co.’s black technology focuses on activated charcoal toothbrushes and toothpaste, with coconut, peppermint oil and other 100% cruelty-free and safe ingredients (and a packaging that’s fully biodegradable, of course).

We chose to tell you about this brand which is extremely relevant in its respect for the Earth and in its interest in women’s empowerment all over the world, through the voices of its creators: Amra and Azra Hajdarevic, sisters, girlbosses and businesswomen.