The Company – (Terra – Latin for Mother Earth)
Terra & Co.’s mission is to create natural, non-toxic, green and cruelty-free personal care products while empowering women, by giving back, and inspiring them to live their best lives. Terra & Co. is a Los Angeles based, woman-owned, company conceptualized and founded by two sisters, Amra & Azra Hajdarevic who immigrated to the United States post-Bosnian war.
Passionate about healthy and sustainable living practices, Amra and Azra formed Terra & Co. with natural safe products for you and eco-friendly packaging with Mother earth in mind.
The sisters have accumulated more than two decades of combined experience in the beauty and cosmetics industry, working for many high-end lines such as Chanel, Dior, and Bobbi Brown to multiple successful start-up companies. With a strong work ethics, sisters worked for others during day, and the beginnings of Terra & Co. during night, until company finally launched in 2017.
Many oral care products on the market today contain toxic chemicals, which are absorbed quickly through the gums, and are even at times, crudely tested on animals before being available on the market. In response, we created a natural, but highly-effective, oral care line with ethical products from conception to consumption.
Terra & Co.’s Brilliant Black Toothpaste is an all-natural solution to oral care and teeth whitening. The color comes from a key ingredient, activated charcoal. Brilliant Black Toothpaste is proudly made in the USA, and contains no fluoride, no SLS, no peroxides, no triclosan, and is also 100% vegan, gluten-free, and cruelty-free.
Amra and Azra’s careers have been defined by a commitment to giving back. Throughout their life in United States, the sisters have volunteered their time and resources to advance important causes. In their philanthropic endeavors, these sisters made the choice of developing a Buy One, Give One business model. For every tube of toothpaste sold on Terraandco.com, they donate one tube to the Downtown Women’s Center an organization (https://www.downtownwomenscenter.org/) helping low-income and homeless women in downtown neighborhood of Los Angeles.
Terra & Co. has been featured in Harpers Bazaar, Wall Street Journal, Teen Magazine and others.