Our Story

Terra & Co. Founders, Azra & Amra Hajdarevic

We are two sisters on a mission...

 

Did we spend our childhoods dreaming of the day we would operate a toothpaste business? Absolutely not. So then how did we, sisters Amra and Azra, end up working with sustainable and natural oral care products? Here’s a quick glimpse behind the brand, to let you know why Terra & Co. isn’t only about the toothpaste.

 

 

A sister-owned business.

 

We don’t get to choose our families, but we did get to choose our business partners! Even with the ups and downs, we’re happy to be in this together. 

 

 

 

 

It all started with a label.

 

How crazy is it that there’s a warning label on most tubes of toothpaste? We decided that we wanted a danger-free toothpaste. So, we made one. 

 

 

Amra formulated the ingredients.

 

Pregnant with her first daughter, Amra quickly learned that more than 232 chemicals make their way from the mother’s environment into the baby. Wanting something safe for everyone, Amra turned her kitchen into a toothpaste lab. The natural ingredients you see today were chosen by her. 

 

 

 

 

Azra designed the packaging.

 

Along with health, sustainability is another aspect of Terra & Co.’s mission. Azra hones her fine arts background and work as a makeup artist to design the recyclable/biodegradable packaging. 

 

 

 

 

 

The future is female.

 

Terra & Co. is a certified Women’s Business Enterprise (WBENC). We not only support other women entrepreneurs, but also help out low-income and homeless women. As Bosnian refugees, we know firsthand about receiving aid—which is why every purchase goes back to organizations like the Los Angeles Downtown Women’s Center. Every time you restock your oral care products, you’re helping Terra & Co help women in our local community and around the globe. 

 

 

Thank you for being a part of this,

Azra & Amra