First toothpaste I actually feel like it’s doing its job! My teeth feel SO incredibly clean after using it. It’s absolutely amazing!
Brilliant Black® Whitening Toothpaste with Hydroxyapatite & Charcoal 3.4 oz
Customer Reviews
Customer Reviews
Overall rating: 4.7 / 5 from 279 reviews.
This is one of the best flosses I’ve used. I love the sustainability of the box and the quality of the floss.
Best floss on the planet!!!! It’s like getting your teeth cleaned every time you floss! It’s magical.
I must tell you that I really liked the product. I hope for a quick collaboration
I really like this toothpaste from Terra & Co. I have used a lot of other charcoal toothpastes but they make a mess in the sink and this one is not as black as the others so it rinses cleaner. I also liked the taste, not too strong of a mint flavor. My teeth felt clean and my breath felt fresh. I recommend this toothpaste.
The taste is fresh and minty, and my teeth feel really smooth and clean after brushing. I like the gentle formula — it’s high quality and not too strong.
I think it whiten my teeth incredibly well. It was a drastic noticeable difference and I didn’t have a terrible taste like other toothpaste that contain the same main active ingredients so I actually really value this.
I am always on the look out for a toothpaste that does not have a lot of chemicals and is not abrasive on my teeth. This brilliant black toothpaste is just that. I love that it can be used on my gums and my teeth. I also love that it comes in a mint flavor and the tube it comes in is simple and modern,
Today I’m using the Brilliant Black toothpaste by Terra & Co. It contains hydroxyapatite and charcoal to help whiten teeth naturally. I love that it’s vegan, non-toxic, and low-abrasive — super gentle on enamel. The mint flavor feels really fresh and clean. I’ve been using it for a few days, and my teeth already look brighter! Plus, it’s TSA approved, so I can take it when I travel. Definitely a great eco-friendly alternative to regular toothpaste!
I was surprised by how clean and smooth my teeth felt after the first use. The Brilliant Black Toothpaste has a fresh, minty taste and leaves no residue. I love that it whitens naturally without being harsh or abrasive. The packaging is beautiful, and I feel good knowing it’s vegan and non-toxic. Definitely a staple in my routine now!
Brilliant Black® Whitening Toothpaste with Hydroxyapatite & Charcoal 3.4 oz
This feels like luxury oral care. The Brilliant Black Toothpaste has an elegant design and delivers real results, my teeth look visibly brighter and feel smooth, and STRONG. I love that it’s vegan, sustainable, and beautifully formulated!
I absolutely love this toothpaste! It whitens my teeth gently without causing any sensitivity, and my mouth feels incredibly clean and fresh after every use. The mint flavor is light but refreshing, and I appreciate that it’s made with hydroxyapatite instead of fluoride. It’s vegan, cruelty-free, and low-abrasive — everything I look for in a clean product. My teeth feel smooth and polished. Definitely I’ll be repurchasing.
My favorite toothpaste with hydroxyapatite. My dentist said my gums and teeth looks great to keep doing what I am doing. This is good for anyone who has allergies- mint is real not artificial flavor.
Brilliant Black® Whitening Toothpaste with Hydroxyapatite & Charcoal 3.4 oz
Store owner replied: We love hearing this — thank you for sharing! 🖤 We’re so happy your dentist noticed the difference, too. Our Brilliant Black® Toothpaste is formulated with micro-hydroxyapatite and real peppermint oil (never artificial flavoring) to strengthen enamel, support healthy gums, and keep your smile naturally radiant. — The Terra & Co. Team
I’be spent some time researching hydroxyapatite minerals. This is the best toothpaste that uses micro vs nano minerals, conducts studies on their products and tests for heavy metals. I love charcoal too for extra whitening and detoxifying effects. I’m happy with my purchase
Brilliant Black® Whitening Toothpaste with Hydroxyapatite & Charcoal 3.4 oz
Store owner replied: Thank you so much for your thoughtful review! 🖤 We’re thrilled to hear you appreciate the integrity behind our formulation — using micro-hydroxyapatite (never nano), testing every batch for heavy metals, and combining it with detoxifying activated charcoal for naturally brighter, healthier teeth. Your research and trust truly mean the world to us.
Love this dental floss. Love that there is NO plastic. The charcoal string shows everything you’re scraping off … I know that sounds gross, but it makes me and my family floss more. I have the 32 yard cardboard box of the dental floss here at home and it’s amazing so when I ordered some more from the Terra company website, it gave me the image of the paper box with 32 yards. But I did get a different product and expected. I received the single use strings, which is just a tiny amount. Terra company responded to my review and offered a few boxes I hope they correct the image so not to confuse buyers. Thank you!
Brilliant Black® Floss – Whitens Between Teeth Naturally
Store owner replied: Thank you for taking the time to share your feedback. I completely understand how this could feel confusing, and I want to clarify what happened with your order. Our 32-yard Brilliant Black® Dental Floss in the cardboard box is $10. What was selected at checkout was the single-use trial floss packets ($1.50 each), which is why you received the smaller sample-size packets instead of the full-size box. On the product page, the “single-use” option is highlighted, but I can see how the image created a misunderstanding — and we will be double-checking our product images to make this clearer going forward. As a solution, we’d be happy to send you a couple of our full-size 32-yard floss boxes so you can enjoy the product you were originally hoping for. We really value your love for our products and your honest feedback — it helps us improve. Thank you again for being part of our Terra & Co. community.
I love this floss so much. I’ve been using it since 2020, and honestly, I haven’t found anything else like it. I keep coming back to it.
Brilliant Black® Charcoal Bamboo Dental Floss – Vegan & PFAS-Free
Love this floss. Please keep it in stock!
It seems to be whitening my teeth. I also like the way it makes my mouth feel after using it.
Love the toothpaste and the bamboo brush! I’ll visit again if I’m running low.
Brilliant Black® Whitening Toothpaste with Hydroxyapatite & Charcoal 3.4 oz
Obsessed with this product.
Pleasant texture and aroma. Glad to have safe ingredients in this product.
Great toothpaste
Brilliant Black® Whitening Toothpaste with Hydroxyapatite & Charcoal 3.4 oz
I LOVE both toothpastes. I have super sensitive teeth and this does the trick. I only use clean brands so this has really been a great find. I’ve been using it for years and get regular dental check ups and my hygienist has been very happy with me.
Brilliant Black® Whitening Toothpaste with Hydroxyapatite & Charcoal 3.4 oz
Daily user for several years now. Love the texture, the flavor (coconut), the color and the effectiveness. Happy to do my part for the environment by giving up the plastic containers of big brand floss.
I can see dirty from my teeth when I floss. Black is helpful. Easy floss between teeth.
Amazing products!
Brilliant Black® Whitening Toothpaste with Hydroxyapatite & Charcoal 3.4 oz
The tooth paste is ok, not enough string to whiten the teeth.
Brilliant Black® Whitening Toothpaste with Hydroxyapatite & Charcoal 3.4 oz
Love it. It’s the only floss I have ever used that does not break!
This product makes flossing a joy. Can't believe I wrote that, but it's true.
It’s ok.
Love this floss. When you were out of it, my teeth did not feel quite as clean as with other brands. Don't run out again, please!
Great floss! I have tight teeth, and this works really well!
I love that the floss and the container are recyclable and not made of plastic! My teeth have never been cleaner!
Best ever
Its been great as a product. It has the important stuff, hydroxiapitie (of however you spell it) and fluoride. Its a little pricey but it’s great toothpaste. I have no idea if the oil helps or works but ive been using it with the toothpaste and my teeth are whiter. Great product
Brilliant Black® Toothpaste | Fluoride-Free Activated Charcoal Whitening – Terra & Co.
I am very happy with the toothpaste. I have been using it for two weeks and it has reduced my sensitivity to cold drinks/ice cream. i am waiting impatiently for a restock of your Brilliant Black dental floss.
This is my favorite toothpaste because of its texture and the way my mouth and teeth feel after brushing. My teeth feel the way they do after a professional teeth cleaning....clean and sparkly
NA
I love the products. Makes my teeth feel so clean healthy and smooth.
I love this floss! It cleans between my teeth, comes in recyclable packaging and the black floss shows everything that has been removed between my teeth AND the packaging is compostable!