Celebrating 8th Years Of Terra & Co.

with Terra & Co.’s biggest sale ever

Brilliant Black® Toothpaste BOGO 80% OFF with code: BIRTHDAY

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Clean oral care essentials
trusted by thousands
(and counting)…

Clinically Proven, Fluoride-free Whitening

Powered by hydroxyapatite — the same mineral your enamel is made of. Whiten teeth up to 2 shades in 2 weeks.
Safe, gentle, and backed by science.

Make The Switch Today

*the microscopic structure of tooth enamel

See The Full Line

No alcohol. No harsh chemicals. Just pure Ayurvedic oils that
cleanse, nourish, and support gum health from the root.

Discover Oil Pulling

How Terra & Co. compares		Them
Whitening Results	Clinically tested to whiten teeth 2 shades in just 2 weeks*	No clinical whitening claims
Hydroxyapatite Type	Micro high-potency hydroxyapatite — sourced from organic mineral rock, with a natural particle size that stays on the enamel where it belongs	Them: Nano-hydroxyapatite — synthetic particles so small they may penetrate gum tissue and enter the bloodstream (banned in the EU)
Abrasiveness	Clinically tested for low abrasion — safe for daily use and gentle on enamel	No published clinical data on abrasion
Detoxifying Power	Powered by activated charcoal to bind with plaque	Lacks effective detox ingredients
Artificial Colors & Flavors	100% free from artificial colors, flavors, fluoride, SLS, triclosan, gluten, and parabens	May contain “natural flavors”